It is our mission to thoroughly understand the evolution of your business and the values of your brand. This process of investigation and discovery is more art than science. Every business has its own challenges. Knowing how to identify a winning strategy is equal parts experience, intuition, and insight.
We investigate how your business functions inside and out. By interviewing key organizational leaders and executives in your company, we can assess your challenges, goals, and practical concerns. You’re the experts in your field and we look to you for your valuable perspective.
Comprehensive research of consumer behavior, industry trends, and competitors is vital to a holistic view of a project. This can involve surveying potential audiences and deploying various analytical tools. Tools such as Google Analytics and Inspectlet give us insight into the strengths and weaknesses of your current website. Not only does this research inform our strategy, it can also prompt us to start asking better questions about your needs.
We interpret your analytics, relevant sales information, and other available data to effectively and accurately get an overview of your current status and set quantifiable benchmarks for your future success.
Trust is one of the most difficult barriers for online shoppers to overcome. Studies show that 75% of people judge the credibility of a business based on the design of its website.
After we have established a deep familiarity with your business and have identified project goals, we are ready to move into production. This starts with development of the site structure and wireframing key layouts. This helps us to define crucial functions and develop practical and effective site design. Starting with wireframes allows us to establish a solid foundation before committing to the look and feel of your site.
With the structure of the site established, we begin developing your aesthetic and visual identity. This design phase is when the look of your site is developed and made available for review. This is a collaborative process where ideas can be challenged until both parties are confident in the approach. Once designs are approved, a development site is built. This is a private version of your website where you can interact with key features, explore user flow, and see animations in action.
Before any launch, our QA team spends ample time reviewing your website’s flow, functions, and content. Observations are carefully tracked and bugs are rigorously weeded out by our development team. This is a crucial step for any project, as it prepares your whole team for the launch of your new website. Depending on the scope of your site, we may consider a soft launch or beta release, enabling us to test the new structure with your team or your preferred clients before an official launch.
Having a well designed site is great, but what’s under the hood is just as important. Having an expert in your corner can keep your site running smoothly and securely.
We continue to provide prompt and professional service after your new site goes live, making sure you have access to immediate support from each of our departments. You will never receive an automated operator when you call, or have to wait for days for an answer by email. Our dedicated team is always here to keep you ahead of the competition.
Security and PCI compliance are serious concerns that an experienced e-commerce developer can help you navigate. We build your site according to the best practices and legal standards to help you avoid data breaches or fines after your customers start buying.
We believe in having a partnership with our clients, and we hope that this relationship lasts a long time. However, should you choose to leave us you are free to take your data with you. You have paid for it and it belongs to you. This seems like common sense, but not every agency agrees.
Building a beautiful site doesn’t automatically translate into sales. Proper SEO will help people find you, but if you haven’t built any brand recognition no one will be looking for you. If you need some help getting customers through the virtual door we can help.
This children’s clothing brand has been supplying children’s boutiques with quality fashion accessories since 1994. We were tasked to design and develop a bright and fun e-commerce website where boutique owners can login and place their orders. Complete with a consumer shop and store locator, this website gives CaliKids a fresh new look.
To deliver luxury bedding to the Canadian market at affordable prices, we introduced the identity of Maple Harbour. We followed through with a fully responsive e-commerce site supported by robust online marketing campaigns and complemented by original photography. Beyond this, engaging charitable initiatives have allowed the brand to carve a comfortable niche in the market while giving back to the community and creating homes for animals in need.
Beyond providing exceptional natural health products, Avena Originals was on a mission to educate and inform their clients about wellness and healthy living. A contemporary redesign of their online store, complete with custom membership pricing and self-manageable content, enabled Avena to serve their clients better than ever before.