VetGenus is a multi-layer platform tool that uses AI to help Veterinarians and Pet Clinics manage their patients and take data-driven decisions.
What we did
We helped VetGenus restructure and simplify the way they present their services to a wider, non-scientific audience.
We split their platform into 4 distinct layers, each addressing a different area of expertise. Each of these new layers needed its own visual identity, name, icon and color while being connected to the mother brand. We designed 4 new icons derived from the already-existing VetGenus symbol.
The Goals
The main goal was to allow potential clients to quickly identify the service that best fits their needs.
We needed to visually represent the different layers of service offered by VetGenus and allow them to unveil more information as needed.
