A website redesign for a company offering highly engineered building products with a specialty in glass, aluminum and timber
Through highly engineered glass, timber and aluminum building products, Unicel Architectural helps architects impact lives by Defining the Space Within®
While redesigning the Unicel Architectural website our team’s goal was to create a professional and compelling online presence that effectively showcases the company’s expertise and portfolio to its target audience of architects.
We developed a new portfolio that gives pride of place to the high-quality images to showcase the client’s projects.
The website was designed to appeal to architects, an audience expecting to quickly find technical information. We were asked to do so while demonstrating the company’s expertise and credibility in the field of architecture, as well as its commitment to quality and innovation.
One of the challenges was to create a user-friendly navigation structure that accurately depicts the client’s product offering, seeing as Glass, Timber and Aluminum are not under the same roof.
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