We helped our client reach a broader audience by expanding from B2B to B2C. We created an extensive branding strategy and specific online marketing goals and KPIs.
What we did
We first created a brand dedicated to online retail, specifically for school supplies. We created a logo and the e-commerce website for the new brand.
We’ve also created a School Supply Bundle feature, which allows teachers to create their own supply lists and allows parents to easily purchase ready-made bundles with all the necessary supplies by school and grade.
We continue to design and create seasonal campaigns and themed mailers, as well as create custom graphics for the website.
The Goals
The website needed to be self-manageable and pull inventory from the customer’s CRM. Using Shopify we had to build a robust self-manageable platform that answered the needs of the client.
The goal was to create a welcoming, user-friendly online store for customers to buy local school and office supplies.
