A new retail brand catered to women of all shapes and sizes, which was to be sold exclusively online.

What we did

Our team was mandated to work on this new product from its early inception stages in 2021. We conducted a market and competitor analysis in order to not only brand but name the new company and product.

We designed the logo, branding guide, packaging and website, which we then fully custom-built using Shopify.

We also directed the photography for two different photoshoots throughout 2021 and mid-2022.


The Goals

Our team needed to fully understand the undergarment industry and its changing times during the COVID pandemic. We helped the client redefine the importance of a comfortable strapless bra in an extremely competitive industry.

From the name to the visuals and models chosen for the photoshoots, the goal was to represent comfort, inclusivity and honesty.


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