Jetcraft is a global leader in sales and acquisition of private jets.
Jetcraft’s culture had changed with time, and our main goal was to change the positioning of the company in the world of aircraft sales and acquisition. Jetcraft’s extensive experience and global reach needed to be prominent.
The main challenge in the aviation industry is the lack of accessibility to imagery and overly corporate culture. This redesign has become the benchmark for all other websites in the Aviation industry, today, 4 and a half years later.
For this project we chose to loosen up the look and feel just enough to remain highly professional, but to allow the unique company culture to shine through.