As a leading provider of aviation solutions for the past 60 years, Execaire Aviation offers a complete range of services including aircraft management, maintenance, charter and sales, as well as FBO services.
What we did
We’ve redesigned every aspect of the Execaire Aviation brand from the ground up. We first conducted an in-depth analysis of the current brand positioning and perception, allowing us to define the core values and unique selling points that set Execaire apart from the competition.
Our team then developed a few branding directions, focusing around the aspects of modernity, innovation, heritage, trust, luxury and sophistication. A direction was chosen to echo the company’s legacy while propelling it into the future.
Finally, we designed a large array of digital and physical branding collateral to strengthen brand consistency across every touch point. From business cards to the website, including social media templates and brochures.
The Goals
For over 60 years, Execaire Aviation has built a highly-valued and trusted reputation within the industry. The primary goal of this redesign was to transform the company towards a more innovative and forward-looking vision while preserving its important legacy.
The new brand tagline perfectly reflects this idea: “A Trusted Legacy Evolved”.
Another challenge was to consolidate the various sub-divisions the group had acquired over its history into a unified, strong brand name and image that can be trusted by everyone within the company and its customers.
