E-Commerce Website, Shopify Plus, Brand Strategy
E-Commerce Website, Shopify Plus, Brand Strategy
Founded in Montreal, Squish is an artisanal candy store that specializes in a variety of vegan and traditional gourmet gummies.
The goal of this website mandate was to redesign their website from a custom e-commerce platform to Shopify Plus. We wanted to bring a very seamless UI/UX online shopping experience for users. This included creating certain customizations to set them apart from their competitors.
Redesigning a well-established brand definitely comes with its challenges – since the brand is so well known, it’s important that this doesn’t get lost in the new designs. Other challenges included ensuring that the new website was completely bug-free considering the website has such a high level of traffic, there was no room for even the smallest glitch.
