Identity, Brand Strategy, Website

MTL Développement is a Montreal-based real estate development and assets management corporation, specialized in creating unique condominium projects.

Goal

The goal of this project was to rebrand a nation-wide company to be instead geared towards and personalized for the Montreal market. We were also mandated to create a website for this new identity, in order to showcase the team and projects behind the brand.

Challenge

There were a few condo projects already created and branded under the new MTL Développement brand and we wanted to keep consistency between the overall vision and branding. Another challenge was to stand out amongst other development companies and cater to local customers, while making sure that the international purchasing market could also relate to the brand and find trust and credibility in its team.

We wanted to achieve a clean, modern look in order to work in harmony with the innovative approach and high-end finishings of their projects.