Blueberry Aviation is a European leader in sales and management of pre-owned helicopters and commercial aircraft.
The company had recently changed its name and needed to revamp itself. Their new identity was established but no longer fit the shell of their old website. Blueberry Aviation needed to position themselves as leaders in their field and asked that we take them to that next step.
As with other aviation-related websites, one of the challenges was the lack of unique photography and the need for flawless user experience to ensure users find the aircraft they are looking for, through the least amount of clicks possible. Another challenge was to separate Helicopter sales from Commercial Aircraft sales, while still keeping both services related in some way.
When designing a website, we take brand tonality seriously. This includes imagery, as well as content and approach on the verbiage chosen for menus and call to actions throughout the site.